![]() ![]() The Barbiecore trend culminates this week with the movie’s premiere. The expectations are immense and the result, above all, of a masterful exercise in marketing that has been seen on catwalks and stores, but above all in the streets, for more than a year. Cinemas have been selling seats for weeks, and the film is already sold out in many theaters. Greta Gerwig’s film starring and produced by Margot Robbie has dominated the conversation, publicity and tickets. And it doesn’t matter how much you love, hate or don’t care about the doll. ![]() Not Indy, nor Tom Cruise breaking bones, nor the shadow of Oppenheimer, which also opens on Thursday, cast any doubt on the fact that it is Barbie’s moment. ![]() Zara, the main brand of the Inditex group, has just launched a line inspired by Barbie and has even set two stores, in Paris and New York, in the world of the doll, a sample of the Barbie fever of recent weeks. On the Walk of Fame, three huge pink billboards overlap each other just in front of the Zara store on Hollywood Boulevard. Advertising for the Barbie movie is everywhere. Bus stop benches have Barbie and Ken portrayed on them. But it doesn’t matter: Hollywood, all of Los Angeles, is pink. The box office numbers from the latest installments of Indiana Jones and Mission Impossible have the industry trembling. The actors’ and scriptwriters’ strikes, no matter how fair they may be, have cast a shadow over the summer of premieres. Hollywood is pink, though its current state of affairs are not rosy. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |